Fitness Business Analysis

Fitness Business Analysis INTRODUCTION The aim of the report is to analyse the position of Fitness Express, a business consisting fourteen fitness clubs and recommend Steve Taylor and Dave Courteen on how they can improve the business over the next five years. To achieve this, an analysis of both the external and internal environment of the business will be considered. A study of the external environment will be done with the help of the Porters five forces analysis followed by a life cycle study leading to a PESTEL analysis. This will be followed by a SWOT analysis to study the internal environment of the business. Thus by analyzing the external influences and the strengths and weaknesses of the business, a conclusion will be drawn on the development options of the business. NATURE OF THE BUSINESS Position to date: Fitness Express was founded by Dave Courteen and Steve Taylor in 1987. The business constituted 14 fitness clubs as of January 2000. By then over 190 staff were employed. The partnership of Dave and Steve had matured into a highly professional business in the last 13 years providing first class systems for the customers. Mission: The mission of Fitness Express was to bring excellence, a passion for health fitness, and professionalism to the fitness industry. A fitness club is where the customers come to feel good, have fun and keep fit at the same time. Fitness Express ran on this philosophy. Short Term Objective: The business was projected to turnover in excess of  £2million that year. Long Term Objective: They intended to develop a winning service formula and to create first class systems and routines to bear their offering. Key personnel: The business was run by Dave Courteen and his partner Steve Taylor. They had employed over 190 staff. STRATEGY Fitness Express was born in June 1987. From the beginning it was evident that the skills of the partners complemented each other. Dave was the negotiator and Steve was the man-manager. Dave enjoyed building the business; Steve was good at the operational side. Staff were hired on the basis of their personality rather than on their fitness. Dave and Steve paid great attention to the personal development and training their staff. The policy of Fitness Express was EXCELLENT CUSTOMER SERVICE, which required friendly and approachable staff. Gym users were frequently spoken to. In order to maintain a friendly environment they greeted their customers by their first names. The partners also realized that there was enthusiasm amongst the under-represented part of the population who were over 40s and 50s de-conditioned segment. This saw them place an emphasis on developing the club as a place to come and socialise. Four years into the business, Dave and Steve realized that they should expand their business. As they had no funds to build new health centres in different venues, they began to offer consulting services to independent hoteliers like Best Western Hotels. They also had an opportunity to work with Thomas Cook on their  £4milloin staff leisure facility which secured them the contract to run Legal and Generals facility in Tadworth, Surrey. DEVELOPMENT OPTIONS 1. Deal with Swallow: The Swallow Hotel Group approached Fitness Express to merge in a joint venture. In that case 50% of the shares would be acquired by Swallow. All the leisure centres would be run by Fitness Express. The hotel will continue to employ their own staff. They will be supported by a Fitness Express Team. 2. To expand through acquisition: Following 12 successful years, Fitness Express was cash rich with over  £300,000 sitting in the bank to use in acquisitions. So another option was to expand through acquisition. There was existing a similar contract management company as Fitness Express but far less profitable per club. Integrating them into Fitness Express and expand their business seemed to an alternative. 3. Organic growth: Organic growth can also be considered as an option. Fitness Express was running a tight ship and there was limited room to increase the earnings potential within the existing clubs. They already ran added-value revenue generating services, such as a holiday club, but perhaps more could be done with the existing hotels such as running weekend fitness breaks. IDENTIFYING SOURCES OF COMPETITION 1. THREAT OF NEW ENTRANTS Threat of new entrant might not be a matter of huge concern as there are high barriers to entry in this industry. Highly developed equipments and expert staff requirement make it difficult for fitness centres to enter in the market. 2. BARGAINING POWER OF BUYERS With the membership levels rising steadily and the market getting oversaturated the buyer powers were high. 3. BARGAINING POWERS OF SUPPLIERS It was important to invest with hotels of the right hotels. But the number of quality hotels being less the bargaining powers of suppliers was high. 4. THREAT OF SUBSTITUTES The threat from the substitutes was not very high as there were few companies in the UK of the same stature as of Fitness Express. One of these was a similar contract management company with thirty contracts, but their profit margins were comparatively low compared to Fitness Express. 5. COMPETITIVE ENVIRONMENT With the merger activities going on the competition were on the high. LivingWell, the health clubs operated by Stakis, the hotel and casino group, had overtaken David Llyod Leisure. Cannons and First Leisure also came close to merging their health and fitness business. LIFE CYCLE OF THE BUSINESS Development Stage Users/buyers: Dave and Steve started their business as they took over the total control of the gym of the Barnham Broom hotel in Norwich. The business depended on the membership fees and the customers were those who were the members of the hotel leisure club. Competitors: Competitors were very few. Growth Stage Users/buyers: A monthly guest appearance on local Radio Broadlands fitness phone-in programme for 30 minutes seemed to be effective. Answering listeners, questions on fitness, e.g. how to work off excess fat gained over Christmas, gave FE wide coverage in the local area. Competitors: At this stage they were entry of the competitors. There was a high competition to niche the market position. Shakeout Stage Users/buyers: A swimming pool was added to the hotel site. The facilities attracted more people. Thus there was increase in the number of customers. Fitness Express effected a change in the payment structure. Competitors: Very high competition led to develop the business in other venues. Maturity Stage Users/buyers: They began to offer consulting services to independent hoteliers like Best Western Hotels. They also had an opportunity to work with Thomas Cook on their  £4milloin staff -leisure facility. Thus their business continued to develop at other venues. Competitors: Three new contracts were established in 1993. One of them was located only five miles away from their base at Barnham Broom. So the competition was high and there was a threat of losing customers. Decline Stage Users/buyers: With the days going through the contract expiry dates were around the corner. Thus it was evident that there could be a decline soon. Competitors: The issue of the contract was solved by ensuring that one would serve the family and children while the other would serve only the older group people. Thus the competition was reduced ENVIRONMENTAL FACTORS AFFECTING THE COMPANYS MARKET POSITION 1. POLITICAL: Political issues include government policies or legislation. For a fitness organization, there is very little to be concerned about trade restrictions and tax. 2. ECONOMIC: Economic issues are a key factor for a fitness company. Fitness companies are leisure service providers. There might be a decrease in number of customers when there is an economic decline. People will not spend money on leisure activities when they have less disposable income. 3. SOCIOCULTURAL: Population demographics are an important factor which influences a fitness company. This includes age, sex and income of people. There is high demand from both young and old people for fitness and physical development. Fitness is also independent of sex. As discussed in the economic issues, fitness companies provide leisure facilities the economic condition of people is a matter of concern. Fitness Express was based on urban centre in East Anglia. This was strength of the business. 4. TECHNOLOGICAL: While technological issues might favour the company in terms of providing high barriers to entry for new entrants, it might be a matter of concern for the high demand and expectation from customers. Highly developed equipments and expert staff requirement make it difficult for fitness centres to enter in the market. At the same time in order to compete with the existing competitors, a fitness company should be aware of the technological developments and provide the latest equipments to its customers. 5. ENVIRONMENTAL: Environmental factors could come in way of a fitness company. Energy consumption is high as the equipments run on electricity. Hence the environmental protection laws can come in the way. 6. LEGAL: Being a fitness company, legal issues come into play in health and safety matters. Rules and regulations should be strict regarding quality of equipments used. All the staff should be well qualified and trained. This in turn will have an impact on the staff costs. SWOT ANALYSIS Strength Weakness Experience of Dave and Steve Both Dave and Steve were highly respected within their industry Excellent Customer Service provided by Fitness Express Staff recruitment policy Wide coverage in the local area through media Small business of 14 clubs Despite the number of staff they employed, Dave and Steve were still very hands-on Increase in staff cost High buyer power High supplier power Opportunities Threat Growing the business in other venues Deal with Swallow Including acquisition Organic growth Expiry of contracts with customers Customer loyalty and insufficient facilities Competition Loss of niche market power STRENGTH Steve worked with a large sports retailing outlet in York as a student, where he gained valuable experience in managing the operations of a large facility. Dave did his summer job in Lowesoft. He was involved in designing a mobile gym and providing fitness assessment for holidaymakers during his summer job. These experiences paid off when they started their own business. Steve involved himself in the operational side of the business. Dave looked upon developing the business. Their strength was the respect they enjoyed within the industry. Dave was also appointed as Chairman of the Fitness Industry Association (FIA). The goodwill in the market certainly attracts customers towards a business. The policy of Fitness Express was EXCELLENT CUSTOMER SERVICE, which requires friendly and approachable staff. Gym users were frequently spoken to. In order to maintain a friendly environment they greeted their customers by their first names. The quality of the staff, and their ability to communicate with the guests would be the most important factor whether or not a guest would return the following year. Staffs were more likely hired on the basis of their personality than on their fitness, and any future business run by Steve would pay great attention to the personal development and training their staff. Word of mouth and the local PR that they encouraged generated membership for their club. A monthly guest appearance on local Radio Broadlands fitness phone-in programme for 30 minutes seemed to be effective. Answering listeners, questions on fitness, e.g. how to work off excess fat gained over Christmas, gave FE wide coverage in the local area. WEAKNESS Building the small empire of 14 clubs had taken Dave and Steve over 12 years. Their competitors had a more widespread business. Despite having employed over 190 staffs, Dave and Steve were both still very hands-on. Managing at both the tactical and the strategic level was physically exhausting and they knew that it was unsustainable in the long run. Since the industry demands well qualified and trained staff. This will have an impact on the staff costs. With the membership levels rising steadily and the market getting oversaturated the buyer powers were high. As the number of quality hotels to deal with was few, the bargaining powers of suppliers were high. OPPURTINITIES Four years into the business, Dave and Steve realized that they should expand their business. As they had no funds to build new health centres in different venues, they began to offer consulting services to independent hoteliers like Best Western Hotels. They also had an opportunity to work with Thomas Cook on their  £4milloin staff leisure facility which secured them the contract to run Legal and Generals facility in Tadworth, Surrey. A deal with Swallow, a major UK hotel chain meant that 50% of the shares of FE would be purchased by them. All the chains leisure facilities would be managed by Fitness Express on a joint venture basis, with the hotels continuing to employ their own staff, but supported by a dedicated Fitness Express team. This came as a big opportunity and everyone was exited. Following 12 successful years, Fitness Express was cash rich with over  £300,000 sitting in the bank to use in acquisitions. There was existing a similar contract management company as Fitness Express but far less profitable per club. Integrating them into Fitness Express, with all the personnel and cultural issues that would emerge, would be even more difficult, especially given the geographic spread of the contracts they would be buying. Organic growth can also be considered as an option. Fitness Express was running a tight ship and there was limited room to increase the earnings potential within the existing clubs. They already ran added-value revenue generating services, such as a holiday club, but perhaps more could be done with the existing hotels such as running weekend fitness breaks. THREAT One of their customers was the Hotel Norwich who served notice to leave, with their contract of two years expiring over the following three months. Applying this to their other contracts, Dave and Steve realized that within two years the basis of their entire business could collapse. So they went back to all their sites and renegotiated their contracts. Most customers eventually agreed to a three-year contract with a six-month notice either way. This was a mere temporary solution. But it was to be kept on mind that expiry of contracts is a continuous threat for Fitness Express. A disaster hotel was taken on. The management of the hotel was not committed to the customer service and facilities were not up to the mark to generate sufficient turnover (e.g. there was no car park), so quickly the two partners realized that this could never be made to work satisfactorily. Luckily the contract being an incorrectly-worded one, they found a way to get out of the agreement after one year. Though they incurred a loss of  £30k but overall disaster was avoided. So it was important to grow with the right hotels. But were there sufficient hotels of the right quality out there? With the merger activities going on the competition were on the high. LivingWell, the health clubs operated by Stakis, the hotel and casino group, had overtaken David Llyod Leisure. Cannons and First Leisure also came close to merging their health and fitness business. Three new contracts were established in 1993. One of them was located only five miles away from their base at Barnham Broom. This came as a potential threat. The high competition in the market can also affect loss of the market power that the company secured over the past years. RECOMMENDATIONS AND CONCLUSION As the options of further growth of the Fitness Express seemed to be three-fold, with the analysis of the macro and the microenvironments it can be concluded that expanding Fitness Express through acquisition would be a good option. Though the deal with Swallow is attractive financially, but to sell the company and let the business become another highly professional fitness chain does not seem to be the best measure. Again they were running in a tight ship and there was limited room to increase the earnings potential within the existing clubs. The only way to grow significantly was to increase the number of clubs. Dave and Steve were highly respected in the industry. They were very experienced. Fitness express provided excellent customer service. With these strengths, the company should focus on acquiring another management company and work on the improvements of the existing infrastructure to make it pay.

Coffee Ulbs Essay

Coffee is a brewed beverage with a distinct aroma and flavor from the roasted seeds of the coffea plant. Coffee comes in many types of colour such as dark brown,white,beige,black,light brown,and more. Coffee was first discovered in the northeast region of Ethopia. Cofee cultivation first took place in southern Arabia,appears in the middle of the 15th century in the Sufi shrines of Yemen. According to the ancient chronicle,Omar who was known for his ability to cure sick through prayer was once exiled from Mocha,Yemen to a desert cave near Ousab. Starving,Omar chewed berries from nearby shrubbery but found them to the bitter. He tried roasting the seeds to improve the flavor,but they become hard. He then tried boiling them to soften the seeds,which resulted in a fragrant brown liquid. Upon drinking the liquid,Omar was revitalized and sustained for days. As stories of this ‘miracle drug’ reached Mocha,Omar was asked to return and was made a saint. In production of coffee,it consist of many steps such as processing,roasting,grading the roasting seeds,decaffeination,stored,brewing and finally be served. When processing the coffee,the berries of coffee have been traditionally and selectively picked by hand,only the berries at the peak of ripeness would be selected. After that,green coffee is process by one of two methods. Whether by dry process method or wet process method. Then,it will be sorted by ripeness and colour. After that,the seeds are fermented to remove the slimy layer of mucilage still present on the seeds. When the fermentation is finished,the seeds are washed to remove the fermentation residue. Then,the seeds are dried. Finally,the coffee is sorted again and been labeled. The roasting process influences the taste of the beverage by changing the coffee seed both physically and chemically. During roasting,caramelization occurs as intense heat that breaks down starches,changing them to simple sugars that begin to brown,which alters the colour of seeds. Then the seeds will be grading depends on the colour of roasting seeds. It will be labeled as light,medium light,medium,medium dark,dark or very dark. The degree of roast has an effect upon coffee flavor and body. Many methods can remove the caffeine from coffee,but all involve either soaking the green seeds in hot water or steaming them and using a solvent to dissolve caffeine that containing oils. Once roasted,coffee seeds must be stored properly to preserve the fresh taste of the seeds. Coffee seeds must be ground and brewed to create a beverage. Almost all methods of preparing coffee require the seeds to be ground and mixed with hot water long enough to extract the flavor,but without overextraction that draws out bitter compounds. The roasted coffee may be ground at a roaster,in a grocery store or in the home. Then,the coffee may be brewed by several methods such as boiled,steeped,or pressurized. Once brewed,coffee may be served in a variety of ways. As an example,the white coffee was made into dairy product such as milk or cream or dairy substitute or as a black coffee with no such addition. It may be sweetened with sugar or artificial sweetener.

Social work and Drug Use

Drug misuse in Britain is a substantial and growing problem, with a significant and profound impact on the health and social functioning of many individuals. Parker et al (1995) highlight that: â€Å"Young people are increasingly using a wide range of drugs and alcohol at a younger age and the age of initiation into drug use appears to have lowered. † This assignment aims to discuss what drugs are and the individual effects and social implication of drug use. It will compare and contrast the different terms associated with drug misuse, for example recreational drug use and drug dependency. It will examine the consequences, advantages and disadvantages of decriminalisation and legalisation of drugs as well as the advantages and disadvantages of prescribing using heroin as an example. It will also look at theories surrounding substance misuse and will consider how social workers have been granted more flexibility in their intervention with substance misusers since shifting from the view that drug and alcohol misuse is a disease. In addition to this it will highlight existing debates concerning the recent and current drug policy in the UK. Service users who experience drug problems are often subject to stigmatisation, discrimination and marginalisation not only as a result of their substance use but also as a result of age, gender and poverty. However, Harbin and Murphy (2000, P. 23) highlight that: â€Å"Drug addiction can effect anyone without regard to race, class, gender or age. † This assignment will also look at what services and interventions, such as harm reduction strategies, are available to drug misusers and the accessibility of these services. The World Health Organisation (1981, P. 227) define a drug as: Any chemical entity or mixture of entities, other than those required for the maintenance of normal health (like food), the administration of which alters biological function and possibly structure. † Therefore this means that when legal drugs, such as headache tablets, or illegal drugs, such as cannabis, enter the bloodstream they can affect how a person feels. Drugs can be grouped into three main types: stimulants such as cocaine, depressants for example heroin, and hallucinogens such as magic mushrooms. (http://www. knowthescore. info, 2005). In addition to the different groupings the law divides drugs into three classes: A, B and C. Classification is based on the harm that specific drugs may cause to individuals, families and communities. (NHS Health Scotland, 2004, P. 10). Class A drugs include heroin, ecstasy and crack. In order for drugs to work, they must first enter the body. The main ways that a drug can be administered include: orally, smoking, snorting and injecting. How a person will react after taking drugs will depend on a number of factors such as the type of drug, how it is taken, what it is mixed with, the social context and whether the person is on other drugs at that time. Factors which may influence drug taking can be split into two broad categories: individual influences for example personality or genetics and environmental influences such as society, peer pressure or family. (Swadi, 1992, P. 156). All drugs affect the brain's limbic system irrespective of there legality. Different drugs act on different areas of the brain and alter the chemical balance and these changes are responsible for the feelings and sensations sometimes associated with drug use. (NHS Health Scotland, 2004, P. 7). Scientists call this the â€Å"reward† system. Usually, the limbic system responds to pleasurable experiences by releasing the neurotransmitter dopamine, which creates feelings of pleasure. This could explain why people go on to misuse drugs. However, some people can occasionally use drugs without developing a tolerance or withdrawal symptoms whereas other people abuse drugs by repeatedly using them to produce pleasure, alleviate stress, or avoid reality. This can lead to other drug related problems such as drug dependency. There are two types of dependency, psychological and physical. â€Å"Physical dependency occurs when the body is deprived of drugs†¦Ã¢â‚¬ ¦. this deprivation leads to physical symptoms that vary with the drug. † Whereas â€Å"psychological dependency †¦Ã¢â‚¬ ¦ is based more on the individual's traits (habits, lifestyle) than on the substance itself. It is the memory of the pleasure associated with the object of the dependency that the individual thinks about often and longingly. † (http://thebrain. mcgill. ca/flash. par. tml, 2002) This highlights that different drugs have different effects and will require different interventions depending on the substance being misused. Drug dependency is characterised by craving a drug so much that it has control over the person's life. For example if someone is dependent on heroin and goes without it for any length of time, they will suffer extremely unpleasant withdrawal symptoms for several days. Taking heroin will make the drug user feel ‘normal' again (Drugs Know your Stuff, 2005). In this respect the drugs are having a ‘medicinal' effect on the individual because the drug relieves the person from their withdrawal symptoms. Drug use in today's society is a problem not only for the individual but for their families and communities. Drugs: protecting families and communities (2008) supports this by saying: â€Å"The most damaging effects for communities are those caused by drug dealing, drug related crime and anti-social behaviour, which can undermine stable families and cohesive communities. † In the UK drug the social effects of addiction are most commonly associated with criminality. Drugs know your stuff (2005, P. 21) identifies that: â€Å"Every year about 40,000 people in the UK are arrested for drug offences. † An example of a drug related offence could be shoplifting. This might enable the drug user to raise money to finance their drug use. It may also be associated with the stereotypical image of young people wearing hooded tops sniffing glue or `shooting up' in shabby flats who are labelled `junkies'. However, drug use does not always fit into this image as it is not age, gender or class specific. For example, white middle class people who use cocaine as a recreational drug do not need to get involved in crime to support their drug use. Therefore drug use is not always linked to crime. This is in contrast to the view of the Governments 1998 drug strategy which had the main objective the plan to tackle drug abuse, first and foremost, as an approach of reducing crime. It focused primarily on criminality and supported drug users who had committed crimes. In addition to this, new measures were introduced under the Drugs Act (2005) where the focus is also primarily on criminality. The new Act has implemented new police powers to test for class A drugs such as heroin. These measures include â€Å"testing on arrest† which means people who are arrested for trigger offences are tested for drugs on arrest rather than when charged. The aim of this is to steer more offenders into treatment and away from crime. This will ensure that those who misuse drugs are not charged but helped to engage in treatment. However, King (2007) does not agree and believes that these measures should be discarded as they are ineffective and inefficient. As an alternative King recommends that greater use should be made of specialised drug courts. According to the recent Government drug strategy (1998) there was a particular focus on problematic drug users and links to crime because statistics showed they were responsible for 99% of the costs to society (estimated between i10 and i16 billion) 88% of which is drug related crime. (The Drugs Act, 2005) Therefore, often as an alternative to imprisonment a drug misusing offender within the criminal justice system will automatically be given priority to access treatment. Drug Treatment and Testing Orders made under Section 1A (6) of the 1991 Criminal Justice Act required offenders to attend drug treatment as a condition of a probation order. † (Hough et al, 2003, P. 6). This may cause problems because when faced with a prison sentence or a treatment programme the majority of people would most likely choose the latter even when they do not want help for their drug problems. Ironically, someone who is serious about getting help for their drug problems and has not broken the law will usually be placed on a long waiting list for treatment. Although, Tackling Drugs Changing Lives (2005) state that the average national waiting times for treatment have fallen almost three quarters since 2001; (from 9. 1 weeks in December 2001, to 2. 3 weeks in June 2007). However, this still could possibly result in non offenders slipping through the net especially since the most common referral route into treatment is self referral (NTA, 2006, P. 7). Thus possibly resulting in them not getting the treatment or support they require at that time. Therefore whilst they remain on the waiting list for treatment social workers have a responsibility to give advice on minimising harm associated with drug misuse. Government policy has prioritised criminal costs of drug use King (2007) states that the wider issues that surround drug misuse such as the effects on communities, families and health are not taken into account. Therefore advocates a harm reduction policy by saying: â€Å"Given that drugs may, and often do, cause significant harm to individuals, their family, their friends and their communities, the main aim of the law should be to reduce the amount of harm that they cause. In response to the 1998 drug strategy The Royal Society for the encouragement of Arts, Manufactures and Commerce (RSA), (2007) comment, through its Commission, that drugs are a matter of health and not just crime. The Commission argues that addiction to drugs and other substances should be treated as a chronic health condition and a social problem, not just a crime or cause of crime. In addition to this they also recommended that the primary aim of the new drugs policy should be to reduce harm. The review of the National Drug Strategy in 2008 argued that the previous drugs policy did little to help the problematic drug users and to mitigate the impact on drugs in society. Professor Anthony Kings the Chairman of the RSA Commission explains that in their view drugs in society are not just about crime. They criticised the previous strategy by saying there was too much emphasis on crime and that there needed to be a shift from crime reduction and the criminal justice system onto an understanding of the more varied and complex social problems. For example the social consequences of drug use can include social exclusion. People may lose their friends and family because of the stigma that surrounds drug misuse resulting in isolation. In addition to this drug use can have an impact on living standards and may result in homelessness for example if their drug use is given priority over their household outgoings such as rent. Therefore King (2007) suggests that there should be wraparound services which include individual social needs such as employment and housing as these problems often come hand in hand with chaotic drug use. The work of Professor A King has informed the new Government drug strategy and prior to the 2008 drug strategy being unveiled it was suggested by Prime Minister Gordon Brown that the new strategy would adopt a more holistic approach when working with drug users and there would be more support for people undergoing treatment. However, when the Government's new 2008 10-year drug strategy was revealed there were proposals to shake-up the welfare system, effectively punishing drug abusers who fail to get â€Å"clean†. The Press Association (2008) highlighted that benefit payments to drug users may be reduced if they drop out of treatment. This could possibly result in people not accessing treatment for the fear of dropping out and having their income reduced. Therefore the new strategy gives no consideration to relapse. Drug relapse is a process that begins when an individual slips back into old behaviour patterns and as identified by Regan (2003) as being the most damaging characteristic of drug taking. Relapse may occur because drug users are often stereotyped and may find it hard to reintegrate back into society. Therefore this proposal may not be very effective. In addition to this if a drug misusing parent's benefits are cut and they are faced with buying food, for their children, or drugs that they are dependent on they may not necessarily be capable of making a rational decision. Cleaver et al (1999, P. 245) lends support to this by stating: â€Å"Family income may be used to satisfy parental needs. Purchasing food and clothing or paying essential household bills may be sacrificed. † However it is recognised that parental drug use may not always affect the parent's capacity to look after their children well. The British Medical Association (1997, P. 8) highlights that: â€Å"Drug use itself by parents need not constitute a risk but neglect or abuse may be associated with problem drug use and should be addressed appropriately. † However, long term drug misuse could impact on the families' living standards and possibly result in a requirement for Social Services to intervene under section 17 of The Children Act 1989. In addition to this people may resort to crime so they can afford the drugs they are dependent on. Critics of the new drug strategy say there should be more focus on treatment and less on punishment (http://drugshealthalliance. et, 2008). Therefore better strategies need to be introduced to encourage drug users into treatment. An improvement to enable this could be not giving General Practitioners the choice to avoid providing drug treatment. This would allow people to be seen straight away by their General Practitioner and not placed on long waiting lists with other agencies. All drugs, hard or soft, illegal or legal can cause social problems to some degree. Although, it is suggested that many drugs are thought to cause problems merely because they are illegal. However, The British Medical Association (1997, P. 385) highlights that: â€Å"Both the Green and White Papers, Tackling Drugs Together, rejected any arguments for legalisation or decriminalisation on the grounds that wider use and addiction are very serious risks which no responsible Government should take on behalf of its citizens. † In contrast to this view Mullis (2003, P. 3) argues that all drug laws should be abolished. The legalisation of drugs would mean that people could buy drugs but only through legal sources, thus removing a major criminal resource and reducing crime levels. The British Medical Association (1997, P386) also suggests that crime would be significantly reduced if drugs could be purchased legally and money spent on law enforcement could be spent on treatment and education. On the other hand there is evidence that drug users commit crimes for other reasons and not just to finance their habit. Many drug users are involved in crime even when they have access to drugs on prescription such as methadone. (Graham and Bowling, 1995, P. 49). Therefore the social background of the drug user may also contribute to why they commit crimes. However, even if crime was not considerably reduced, people buying drugs through legal sources would know the strength and quality of what they were using thus possibly reducing the risk of overdose. If drugs were legalised there is no evidence to indicate that crime levels would reduce. People would still need money to purchase drugs from legal sources and as highlighted by Robertson (1998, P. 209) it is uncertain that legislation would significantly reduce the cost of drugs. In addition to this alcohol and nicotine are highly addictive drugs that hold legal status. King (2007) suggests that the Misuse of Drugs Act (1971) should be repealed and replaced with a Misuse of Substances Act which includes alcohol and tobacco. As well as being addictive they can also cause major health problems. For example smoking can cause chronic lung disease, coronary heart disease, strokes, and various cancers. â€Å"Some doctors have even reported that nicotine is just as addictive as heroin or cocaine, which indicates quite clearly as to how people become hooked so rapidly and stay hooked for so long. † http://www. helpwithsmoking. com/effects-of-nicotine. php) Heavy drinking is linked to suicide, murder, fatal accidents, and many fatal diseases. It can increase chances of developing cirrhosis of the liver, and it has been associated with many different types of cancers. However, the NHS Direct (2008) underline that drinking a moderate amount of alcohol will not do any physical or psychological harm. In a recent survey Lifeline publications (2007) highlig hted that approximately 114,000 people die every year from smoking tobacco. About 40,000 people die from using alcohol and the least amount of deaths occur as a result of all illegal drugs put together and is about 2,000 people. This clarifies that: â€Å"Although drug misuse poses risks to the user and others, from a health perspective it still remains a small problem in relation to the medical harm caused by alcohol and nicotine. † (The British Medical Association, 1997). Therefore it is evident that the reason why some drugs are illegal is nothing to do with dangerousness. If drug classification is based on the harm that specific drugs may cause to individuals, families and communities. NHS Health Scotland, 2004, P. 10) then unquestionably nicotine and alcohol would both be classified. However, consideration needs to be given when looking at the above figures because more people may use alcohol and/ or tobacco because they are socially acceptable and hold legal status. If all drugs were legal, or the same amount of people who smoked used illicit drugs, then drug related deaths may significantly increase. However King (2007) suggests that the majority of people who use drugs are able to use them without harming themselves or others. Which means, according to King, the use of illegal drugs is not always harmful anymore than alcohol use is always harmful. Although it is paramount that people are still aware of the risks involved when using legal or illegal drugs. For example high impact adverts explaining the effects on all drugs as well as warning messages on alcohol similar to the messages on cigarette packets. Although King suggests that illegal drug use is not always harmful, heroin has been ranked the most dangerous drug by researchers The Lancet (2007). These finding were based on three factors which were: physical harm; potential for dependence and the impact on society such as costs to health care. Heroin dependency is an increasing problem in the UK which causes high social and criminal costs. (Stimson, 2003, P. 1) Therefore, some view prescribing the drug as a way to reduce drug-related crime and others emphasise the advantages of heroin prescribing as a way of reducing health problems, for example blood borne viruses. However prescribing heroin may have risks as well as benefits. Prescribing might attract more people into treatment. More heroin users might get help as they would be identified thus resulting in fewer untreated heroin users in the community. In addition to this prescribing would stop or reduce illicit heroin use. This would undercut the black market in illicit heroin possibly helping to phase out drug dealers. BBC News (2002) also highlights that the idea has gained favour amongst some senior police officers, who believe it could reduce the amount of drug-related crime. However General Practitioners worry that prescribing heroin would maintain the level of dependency reducing any motivation for a person to stop using the drug creating an â€Å"addict for life. Therefore this may not necessarily be the best response to drug misuse. Since we live in a drug taking society it is paramount that there are interventions available to substance misusers to help minimise any potential harm. Under the National Occupational Standards social workers have a duty to manage risk to individuals, families, carers, groups, communities, self and colleagues. Social workers can help to reduce risks by implementing harm reduction strategies. â€Å"Harm reduction policies, programmes, services and actions work to reduce the health, social and economic harms to individuals, communities and society that are associated with the use of drugs. † (UKHRA, 2005) Harm reduction has a very high profile in drug treatment programmes it aims to focus on issues such as needle exchange schemes and the risk of infection. The strategy is led primarily through the NHS and influences the Drug Action Teams (DAT). However, the strategy mainly focuses on minimising harm associated with intravenous heroin use. The NTA (2006, P. 7) highlights that: â€Å"Heroin was identified as the main problem drug for over two thirds (67 per cent) of clients receiving drug treatment. † Nevertheless, the strategy accepts that people are drug dependent and therefore consideration is given on how best to reduce harm this includes access to information and clean injecting equipment. However, information needs to be widely available, written in relevant languages, and produced in an accessible format. Without any focus on harm reduction there are issues with blood borne viruses such as Human Immunodeficiency Virus (HIV) and Hepatitis C that could be overlooked. Hepatitis C is a viral disease that destroys liver cells and can lead to cirrhosis and liver cancer. Balkin (2004) identifies that: â€Å"Most new cases of Hepatitis C occur in people who use contaminated needles or injecting equipment for drug use. † Therefore although there are harm reduction programmes available for dug users they may not be easily accessible. For example, an intravenous heroin user who needed clean needles is not likely to travel a few miles by bus to collect them. This could result in the person using, or sharing, dirty needles which increases the risk of blood borne viruses. With this is mind it may be useful to establish if there are mobile needle exchange services available to especially in rural areas where people are often more isolated and may be less likely to travel long distances for clean needles. The advantages of this service could be that because the service comes to the people who need it, clean injecting paraphernalia is more likely to be used therefore helping to reduce the risks of blood borne viruses. However, there may be some users who might be worried about using, or not want to use, a mobile needle exchange service. This could be because of the stigma attached to drug use and they may be worried about neighbours finding out that they have a drug problem. Another service that may possibly help drug misusers to minimise harm is drug consumption rooms. However this service is currently not available in the United Kingdom. â€Å"Drug consumption rooms are places where dependent drug users are allowed to inject drugs in supervised, hygienic conditions. There are approximately 65 drug consumption rooms in operation in eight countries around the world but there are none in the UK. † (http://www. jrf. org. uk/pressroom/releases, 2006) Drug consumption rooms may help to minimise blood borne viruses and fatal overdoses. They would also help to take drug use off the streets and reduce numbers of discarded needles in public places. â€Å"Drug users who congregate in public areas or open drug scenes are often homeless and marginalised, and lack access to social and health care services. Studies suggest that severe health risks are linked to street-based injecting. † (Klee, 1995; Best et al. , 2000). Additional services within the drug consumption rooms can include needle exchange, safer injecting advice, Hepatitis B vaccines, safer sex information as well as counseling, showering and washing facilities. However, as highlighted by Drugscope (2004), there are some areas of controversy concerning drug consumption rooms. For example could the Government justify providing a service that enables people to engage legitimately in activities that are both harmful and illegal? Since drug users will take drugs regardless of there harmfulness and legality the Government should take into consideration that drug consumption rooms have potential benefits. However, if these rooms were available in the UK they might encourage people to use hard drugs or increase drug related problems in the areas where they were located. In addition to this support from communities and local services such as police would be required if the consumption rooms were to be work in communities. New or amended legislation may also be necessary since under the Misuse of Drugs Act (1971) drug possession for personal use is an offense. However if drug consumption rooms were legal then would drug possession be legal? If this was not the case then there would be a contradiction between the two. Other services available within the United Kingdom for drug misusers include voluntary agencies such as drug support agencies, counselling, rehabilitation and aftercare services. Services available need to be both accessible and available to people who require them. There are many different models that can be used when working with people with addictions. However: â€Å"When working with substance misusers it is helpful to consider two different models, the ‘disease' model and the ‘wheel of change'. † (Goodman, 2007, P. 103). In the 19th century the first disease concept was established. This model considered that alcohol and drugs were evil and people who misused them were labelled victims. Therefore, alcohol and drugs addiction was starting to be seen as a disease that required treatment. In the 20th century the second disease concept evolved and alcohol consumption was once again socially acceptable. Only a small minority of individuals developed a problem with excessive drinking. However, alcohol and drug addiction was still considered as an illness that required treatment and support. Goodman (2007) highlights that the disease model works for some and is supported in self help groups such as Alcoholics Anonymous. He goes on to explain that people accessing the programme are told that they have a disease which prevents them from controlling their drink or drug problem. Consequently they need to avoid former drinking associates or drinking situation. However this model has implications as the nature of the disease has never been identified. It also suggests that a person with drug or alcohol problems has no choice or control over their decision making thus taking away their personal responsibility. Dick (2006) lends support to this by saying: â€Å"Drug misuse is not a disease; it is a decision, like the decision to step out in front of a moving car. You would call that not a disease but an error of judgement. In addition to this by following the disease model there is no consideration given to other factors such as psychological, cultural and family factors which may influence why someone may misuse substances. Therefore it does not adopt a holistic approach when supporting the service user. However according to National Institute on Drug Abuse (2008) drug addiction is a brain disease and highlights that: â€Å"Although initial drug use might be voluntary, drugs of abuse have been shown to alter gene expression and brain circuitry, which in turn affect human behaviour. Once addiction develops, these brain changes interfere with an individual's ability to make voluntary decisions, leading to compulsive drug craving, seeking and use. † However, although this model will work for some people it may restrict social workers with their intervention because the model requires complete abstinence. Therefore there would be no harm reduction strategies needed such as needle exchange. The model also contradicts the General Social Care Council Codes of Practice (2002) as it does not work in an anti-oppressive manner. For example, by following the disease model approach the service user is not treated as an individual with individual needs and choices but as a person with no choice, control or autonomy over their situation because they are labelled as having a disease. In addition to this because the model does not adopt a holistic approach factors such as housing, employment and education are not taken into consideration. Although this model works for some consideration still needs to be given to the wider problems that surround drug misuse. The second model, the ‘wheel of change' was designed by Prochaska and Diclemente (1994). It was produced from work they had done with people wishing to change their smoking behaviour, it soon became evident that their theory was helpful for all addictive behaviours. It is a holistic approach and looks at areas such as housing and financial issues when supporting someone throughout the different stages of their alcohol or drug problems. Since the model is holistic it also allows social workers to work in partnership with other agencies such as housing. As far as social work practice is concerned this model is the value base of the codes of practice as it works within a positive framework promoting anti oppressive practice. In this model there is a cyclical process. It starts with a period of pre-contemplation when the service user does not know or feel that they have a problem. For those who are thinking about change they are at the contemplation stage. This is when the service user acknowledges the risks and problems caused by their behaviour and recognise the benefits of changing their behaviour. This may be when services are accessed, such as drug treatment agencies, for support. Following the period of contemplation service users who feel that change is desirable and possible begin preparing for the change. This stage of the cycle involves setting goals and making plans. Social workers can help service users by using motivational interviewing. This emphasises the empowerment of the service user and seeks to involve them in the work of changing their behaviour. It is non-judgmental, non-confrontational and non-adversarial. The approach attempts to increase the service users awareness of the potential problems caused, consequences experienced, and risks faced as a result of the drug taking behavior. However a great deal of commitment is required from the service user for this model to work. Once the goals have been established the changes need to be implemented. If plans are clear and goals are realistic they are more likely to be long lasting because service users may feel they can reach their aim. Strategies to deal with problematic situations that may arise, such as relapse, are also very important, as are rewards for success and ongoing support. Adapting to this new behaviour is a difficult period where huge support is required, such as positive encouragement, to enable the service user to move into a period of maintaining the change. However service users need to believe in the possibility of change otherwise this model will not work. For example, someone who had committed a crime for a drug related offence and chosen treatment over prison may not identify their drug use as a problem. Therefore this model would not work because they have not even pre contemplated change. The wheel of change model links with the social model and allows social worker more flexibility when working with service users who misuse substances because it is predominately about empowerment and it involves the service user. This approach helps people recognise the risks involved with their behaviour and allows them to do something about it. Conclusion Drug misuse in Britain is a substantial and growing problem. It is not only a problem for the individual but for the Government and society. Problems for the Government could include increased crime resulting in financial costs and overcrowded prisons. Problems for the individual include social exclusion, physical and mental health problems, finance and legal issues and relationship problems. Problems for society include increased crime and increased cost on resources for example treatment and rehabilitation, police and social service involvement. Therefore treating the individual would benefit society and the Government. Policies to help treat individuals should include wraparound services which include issues such as housing, legal and financial issues and should also offer good aftercare treatment. However the new 2008 10-year drug strategy focuses more on punishment than on treatment and does not take relapse into consideration. Therefore new strategies need to be introduced to encourage people into treatment. In addition to access to treatment should be made easier for non offenders because at present problematic drug users who commit offences get preferential treatment over those who also have problematic drug problems but have not committed any offences. Society place different values on drugs and although alcohol and nicotine are highly addictive drugs they hold legal status and are socially acceptable. However, although legalising all drugs may be unrealistic and could possibly encourage drug use it would allow drugs to be bought from legal sources. Therefore crime levels may reduce and people would know exactly what they were buying thus possibly preventing overdose. There is a large emphasis on harm reduction strategies, which mainly focus on heroin misuse, and although interventions such as needle exchange services are available for drug misusers they are not always easily accessible. Introducing drug consumption rooms to the United Kingdom has advantages as well as disadvantages. It is a controversial subject and has many contradictions regarding the law. However provided they were supervised and people used them the advantages outweigh the disadvantages. The disease model allows social workers limited flexibility when working with service users who misuse substances as it does not adopt a holistic approach. It also links with the medical model as the individual is regarded as a victim. It suggests that a person with drug or alcohol problems has no choice or control over their decision making thus taking away their personal responsibility. In addition to this it does not take into account harm reduction as the aim of the disease model is complete abstinence. Whereas the wheel of change model takes into consideration the possibility of relapse when working with drug misusers and respects the autonomy of the service user to make their own decisions. It allows social worker more flexibility because it is predominately about empowerment and it seeks to involve the service user changing their behaviour. It adopts a holistic approach when working with people with addictions of any kind and therefore social workers work in partnership with other agencies or professionals to help support the individual with additional problems that link to their substance misuse. The wheel of change model takes into account both physical and psychological factors again allowing social workers more flexibility with their intervention. Although the disease model can work for some individuals it requires limited intervention from social workers whereas the wheel of change model adopts a holistic approach which gives social workers more flexibility when working with service users who misuse substances.

The Elementary School A Typical Of American Society

Gant Elementary School is a typical of American society in being culturally and linguistically diverse. According to its enrollment demographics, the total enrollment in Minnie Gant Elementary School is 590 over the school year from 2014 to 2015. Among them, 52% of the students are white, 20% are Hispanics or Latinos, 7.5% are Asians, 6.4% are Black or African Americans, and 6.1% have two or more races. â€Å"Language diversity is a fact in U.S. school,† said my SERVE class teacher—Mrs. Mueller—now teaching third grade, â€Å"approximately twenty percent of students in my class speak another language other than English in the home.† Later, as I found that there are 29 students in my third grade classroom; although they are all fluent in English, five of them speak Spanish, one speaks Vietnamese, one speaks Thai, one speaks Japanese and another speaks Russian. From my classroom observation and interview with some of the teachers in Gant Elementary School. Some strategies are overwhelmingly used by all of the teachers, while others varies depending on the grade level and individual practitioner. Different strategies are used that would best meet the needs of each child as a n individual. The strategies fall into three main categories: strategies for engaging learners emotionally, strategies for teaching language specifically, and strategies for teaching in general. Among them, there are four strategies that are necessary and effective: gesture and visual cue, repetition andShow MoreRelatedPersuasive Essay On Gun Rights827 Words   |  4 Pagesissue of guns rights have to be provocative and eye catching.The Moms Demand Action for Gun Safety in America, society created an advertisement around 2013 to persuade Americans to support the ban of assault weapons in America, however there advertisment fell a tad short. The ad has two elementary age girls sitting on the ground. These two girls are different races. 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